Carsten Winter


“Re-Thinking Media Management as Cultural Practice from 1990 until today”

The conceptualization of media management teaching and research has evolved the field since it began in the 80’s. With this in mind, my presentation will elaborate on my intervention in this field since the late 90’s when I entered this prospering new “academic field” as someone who had only published for cultural sciences and cultural studies and has just started his dissertation on the media cultural history of a Christian preacher throughout time… Read more

My Claim: “Management needs more creative freedom for more social responsibility.”

My Expectations: “Learning about new management and value creation prospects beyond capitalism.”

Carsten Winter, Dr. phil. habil., is Full Professor of Media and Music Management at the Hanover University of Music, Drama and Media (Germany). His main interests are strategic media and music management, cultural studies and media development. He is co-editor of the International Journal of Music Business Research (IJMBR) und has published more than 20 books and 70 articles. Most recently, he explored the values ​​and management activities of media managers in Germany (quantitative), new value creation perspectives of actors in the Berlin music industry (qualitative) and strategic goals for the new European Creative Commons Collecting Society (c3s​​).