Martin Zierold


My Claim:The cultural disciplines finally need to take management seriously – but, more importantly, management thinking and doing definitely need new approaches which if at all will only be contributed by these fields.

My Expectation:As a professor who has only recently joined the Karlshochschule, I was particularly impressed with the open spirit I experienced at my first conferences here. These events really foster dialogue and exchange in a way that goes far beyond the usual rushed coffee-break chats. I am confident that the ReThinking Management will continue this tradition even in the months and weeks before the conference starts, inspiring all participants and supporting everyone looking for new perspectives on management thinking and doing alike. To quote Lawrence Grossberg: it is time to rescue the economy from the economists.

Martin has taken up a professorship for arts and cultural management and cultural studies at Karlshochschule International University in September 2013. Prior to this, he was the Academic Manager and a Principal Investigator of the International Graduate Centre for the Study of Culture (GCSC) at Justus-Liebig University in Giessen, Germany. Further professional expertise includes the fields of arts management, coaching, journalism and consulting. Academic areas of research include digital media culture, cultural theory, arts and research management and cultural memory. He is co-editor of the book series Popular Culture and the Media (Lit).